About this website
I do remember advertising in the Yellow Pages prior to learning how to write HTML. Initially I was told by many instructors that this internet thing was just a fad, and that traditional advertising methods would remain the dominant form of advertising.
I was certain that I was correct in my assertion that the influence of the internet would expand. The first incarnation of this website was written back in 2002 entirely in HTML.
There have been many changes since with this being the seventh entirely new site that I have developed over the years. Whereas coding, of whatever variety chosen, is the mechanics of a website it is undeniably the combination of the visual style and content layout that leads, informs and enhances the user experience.
The first site was HTML only and, though limited by this, worked well enough. As the internet technologies have developed and browser wars have thankfully ceased, this site has been changed to utilise them. I have an ongoing improvement project relating to both the coding and content elements of the site.
The Schema microdata and JSON technologies for describing data are worth looking into so those will be my next reading material.
Since initiating this online back in the days of dial up 56k modems I have made significant changes. Not only to the design and content but the technologies used as well. Gone are the days of XML files transformed by XSLT style sheets (because at the time browser technologies were more intent on doing their own thing than correctly representing the standards). Similarly relegated has been ASP server pages.
I used to use a program called Macromedia Flash MX 2004 Professional for graphical and animated work but since this disappeared into Adobe they stopped supporting the version that I had. As most phones on the market at the time did not render the files anyway I stopped using it.
It was always clear to me that mobile internet usage was going to increase its market share. As such any further versions had to be scalable and usable on any screen size.
These days I am using a server which runs PHP, allowing me to do many things in the background preparing the pages before they are sent to you, meaning that your device simply receives a regular webpage without the need for additional processing.
Whereas your device receives a HTML5 coded webpage which is arranged by CSS in the traditional manner, todays site is once again contained in XML files which are transformed by XSL transformation stylesheets on my server by its PHP operating system. This combination of technologies ensures that the site loads quickly and renders properly on the largest possible number of devices. Separating the style from the content with CSS makes it much easier for me to maintain and expand both.
Marketing cannot stand still and the driving instruction industry is no exception. This website has been very successful over the years in getting my name into the public domain. There are always new things that can be done to a website and I shall continue to make changes as time allows.