As a professional driving instructor and all round human being I recognise that I have a greater responsibility than the attraction and retention of clients.
I will help you to develop a skill set that will endure for the remainder of your life. It is important that this is done properly. The following statements of intent should help to quantify this.
The provision of driving instruction:
On behalf of my pupils I have the following aims:
- The provision of high quality driving lessons
- Adherence to the standards contained within the industry voluntary code of conduct to which I am happy to comply
- A continually developing philosophy of customer service and professional development
If you can find an experienced instructor who can show dediation to the effective provision of quality driving lessons within a suitable training environment then you are on a winner aren't you? Look no further.
Code of conduct
Standards in professional life are a necessity and happy to be a signatory to the Driving Instructors Voluntary Code of Conduct.
It should not be sufficient for a driving instructor to merely complete the qualification process and seek work. I have always considered myself to be refining my skills.
I have long been a member of NADDIA which is a body of instructors who meet monthly to discuss any matters which affect our industry. Keeping up to date on the latest changes as they happen and discussing techniques with other professionals (or at least, the ones that can be bothered) is a valuable experience.
Every instructor is an individual. There is no doubt about that. Through experience I am continually refining my explanations and techniques. This certainly comes in handy when you consider the continuous changes that are taking place within the day to day driving experience. Ask anyone who has held a full driving licence for a few years and I am certain they will agree that driving has, and continues, to change. Not always for the better. My instruction has evolved to reflect those changes.
I do my best to ensure that every aspect of your customer experience is a positive one. The workforce of Findley's Driving School comprises me. That's it! I am willingly assisted by family members who will take messages if you choose to ring the home number, but apart from that, I am it.
At the foot of literally every page of this website are my contact details with the polite request to text because I am probably teaching. If not teaching I may well be driving between lessons and I am not the sort of person that you will ever see using a mobile telephone whilst driving.
I am a human being, rather than a machine, and I will get back to you as soon as I am realistically able. This may well sometimes be at the end of my driving day. My working day is often extended beyond my advertised opening hours to respond to requests from existing or prospective pupils.
I do my best I truly do. The roads upon which I clearly rely are more and more congested and need more maintainance. You know from personal experience that it takes longer to get from 'A' to 'B' than it has in previous years and with the towns commitment to accepting many thousands of extra homes this challenge is one that I am having to constantly wrestle with. In response to this I no longer conduct lessons in Bedworth or Atherstone because there was no chance of me being on time.
I have always committed to only having one pupil in the car at a time.
The only instructors I know who can be on time nearly all of the time either have less work, or they finish their previous lesson at your house, and therefore your lesson at someone elses. This is a trade off and realistically you are paying your money and must take your choice.
If you are outside of the Nuneaton town area then I am going to be late.
You will however receive nothing less than the full time of your driving lesson.
Economically it is a constant battle to fit as many driving lessons as I can into a day to make a living while keeping the price at as manageable a cost for the pupils as possible.
I could improve my time keeping immediately by raising my lesson prices substantially therefore enabling me to deliver less lessons in a day for the same income. Sounds ideal, so why don't I do it? Real life is not that convenient. We live in a market economy and there are plenty of instructors out there who do not have enough work. We have to manage with what we have.
Fortunately I am a realist. I am not going to make any promises that I cannot keep. There is nothing more frustrating as a customer and we have all experienced it.
I often have to say to people, "I can get you ready to drive by that date, but to enable this you will have to attend three lessons per week EVERY week!"
Not always what pupils wish to hear but I have never been a maker of false promises.
Listening to pupils
Life happens! I have more than enough experience of it to know that work, child care and college are just a sample of the things that can change. You are also an individual and communication is an art form. If you feel the need to talk to me about circumstances or how you wish to experience your driving lessons then I am all ears.
I do not have much experience of this but I have a simple philosophy.
Talk to me, not about me, I am a good listener.
I know a lot of driving instructors and if you need something that I cannot provide I will happily contact another instructor on your behalf. This is a recommendation which is so rare that any instructor will take notice.
Plain speaking alert: if you do not attend your driving lessons then I will sell your time in my diary to someone else. You will be warned of this of course but I will not hesitate should your cancellations persist. You need continuity of lessons just as much as I need to pay bills at home.
Client centered learning
An independent, free thinking driver is one who makes their own decisions by intelligently planning their movements according to their dynamic risk assessment.
The previous sentence is worth a second read. That is your target summed up right there. Traditional 'Do as you are told' teaching methods will not deliver an outcome suitable for the prevalent driving conditions.
Some pupils are comfortable with a well worded verbal briefing before they attempt a new topic. Sometimes a simple sketch can clear a cloud away from a clear understanding. I am more than willing to demonstrate anything at any time, explain on approach and talk through during execution if you think it will help. As I will explain on the first lesson: we are forming a team. If you talk to me about what you need you will find your learning experience is a lot easier!
The driving instruction industry:
The driving instruction industry is one which the public do not generally hold in high esteem. I do find this frustrating but instructors can only change this perception by setting a good example.
For my part I hope that my positive attitude to customer service and client centred approach to learning will be passed around via pupil recommendation.
It is incumbent upon every member of the driving instruction industry to further the image of its professionalism in the eyes of the public by maintaining the highest professional standards.
My intention is to be seen by peers as an asset to the industry
rather than a burden upon it.
It is too easy to say that we care about the environment, who doesn't, but what can we do about it individually? For my part I have put environmental considerations on the agenda when I am sourcing a new car and I do teach pupils about how to drive in as efficient a manner as possible.
To this end I have purchased a car that is not only as environmentally friendly as possible during its operating life but contains a high level of recyclable parts once it is no longer serviceable.
Ecologically and economically sensitive motoring is an ideal that we should all endorse. The efficient generation, maintenance and considered erosion of physical momentum is the key. Putting this into practice is another thing entirely.